ABOUT ME
Hey, I’m Abha, a visual designer who believes clean doesn’t have to mean boring. I love crafting bold yet minimal visuals that leave a lasting impact, whether it’s through branding, print design, or a well-timed bit of motion that brings everything to life and keep things fresh and fun. My work usually involves shapes, type, and colour, all working together to tell stories that look good and feel good.
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When I’m not pushing pixels, you’ll probably find me swimming laps, cuddling with my dog Oscar, or binge-watching sitcoms like it’s a competitive sport.
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I believe great design doesn’t need to shout; it just needs the right balance of clarity, creativity, and a little bit of chaos.
Education
2020-2024
ISDI at ATLAS SkillTech University
B. Voc. Communication Design
Mumbai
2008-2020
Delhi Public School
CBSE
Gurgaon
Work Experience
2024-Present
boAt
Executive Designer
I began my journey at boAt as a Brand Intern, where I quickly developed a deep understanding of the brand's identity and design language. My role evolved into a full-time Executive Designer position, where I have had the opportunity to work on a diverse array of projects, including packaging design, collateral for brand collaborations, ads and banners across all platforms, and illustrations that enrich the visual storytelling of the brand.
These experiences have not only broadened my design capabilities but also taught me the importance of brand consistency, collaboration, and innovation in creating impactful designs.
[ Previously worked with brands like Mondelez, HP, and KC Roasters as a graphic design intern, creating visuals across print and digital. ]