BRIEF

For the launch of boAt’s new product under the Prime series – Airdopes Prime 700 ANC, I was responsible for creating the key visual and launch collaterals that would define the product’s visual identity across all platforms.

The task involved developing a hero key visual that captured the premium positioning of the Prime series. The visual direction needed to feel refined, immersive, and elevated, in line with the aesthetics of boAt’s Prime range.