BRIEF

As part of boAt's premium product line, Nirvana, I was tasked with designing packaging that reflects the brand’s elevated audio experience while maintaining its contemporary appeal. The goal was to create a packaging system that felt premium, minimal, and tech-forward, aligning with the expectations of discerning, design-conscious consumers.

The final packaging system strikes a balance between luxury and innovation, helping position Nirvana as a premium offering within boAt’s product portfolio while staying true to the brand’s youthful, modern identity.