BRIEF

Nirvana Luxe is boAt’s first-ever speaker under the Nirvana premium range, designed to expand the Nirvana portfolio beyond audio wearables into a new category. The objective was to craft a premium, minimal, and luxury-forward design language that aligns with Nirvana’s high-end identity while creating a strong visual presence across all consumer touch points.

For this A++ launch, I led the end-to-end design system, including packaging design, media assets, marketing banners, and the landing page experience, ensuring consistency, elegance, and high recall across platforms. The final outcome delivered a cohesive premium ecosystem that elevated the product perception and supported a high-impact launch.